If there are 5 gift shops in a town is that competition or choice? Following the Hay on Wye principle people are more likely to come looking for gift shops if there are 5 than if there are one? The trick is to work together. – Place adverts as a group or association of some kind rather than individually. You have buy power – so use it!
Talk to Bob Shepherd Associates about your Marketing. If your business is specialised we have Associates who specialise! If your business needs an outside view we can give you that outside view.
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