Friday, 9 November 2012


I had a meeting about a meeting this morning. This one was important because the various businesses involved are hoping to work together on a contract for a Creative Industry client. My angle is the stuff Bob Shepherd Associates does normally - putting it into perspective against the resources available. For Creative Businesses the first step is to come up with the idea. The second question should always be 'how are we going to resource the idea?'  The next question should always be 'does it add anything to us to make the wheels go round?'Some people would consider this keeping feet on the ground. There are plenty of useful analogies. I prefer to think it is about pulling all the strands together and ensuring it is a sustainable idea. Exactly the same principle applies to any Business and it typifies the line of thought Bob Shepherd Associates will take

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