I have been asked twice lately if I can just do something quick
for a small business client. In one case it was put together a marketing strategy
and in the other it was a cash flow forecast.
The problem is that these things do not stand alone. These,
and many other components of business depend upon and have connection with and
have influence on other parts of the business. They are not modular components
that can be plugged in.
If you owned a car that needed a new part you would go out
of your way to get the right part. That is because the whole is made up of
components that function together. So too with business.
Clients have shown me wonderful Marketing Plans handed to me
with the comment 'Of course we are not in a position to take this up yet, can
you help?' I can of course. Throw it out and start with something you can
afford now. Cut your cloth!
Whoever put those plans together had no appreciation of the
position overall and frankly deserved to be shot.
Get a practical view of business with Bob Shepherd Associates.
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