What's in a business name?
Try to avoid anything difficult to say or spell. You want to be understood over the telephone and elsewhere and you want people to relate to the name easily. A quirky spelling might be all right or it might mean no one can find you listed anywhere.
Avoid initials that sound like others. The phone test is a good one again. P’s sound like D’s Vs and B’s for example. Again, do you want people to find you easily or not? Click this link to read the full post, on LinkedIn
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