Tuesday, 7 March 2017

Business Marketing | Corporate Speak, cousins ‘Management Speak’ & ‘Sales Speak’ are alive and well

Image for Bob Shepherd Associates LinkedIn Article Marketing | Corporate speak, Management Speak & Sales Speak

Corporate Speak and cousins ‘Management Speak’ and ‘Sales Speak’ are alive and well

I am always interested in language usage and there is a case for jargon and short hand speech within an industry and its peers. When that spills out to a wider audience it can be frustrating or amusing depending on your view point. I am not saying language should be always plain although that can be admirable on occasions. There are many cases for using the rich heritage of the English language to create effect, or give slant or emphasis to make a point. An articulate facility with English is useful and valuable as well as enjoyable. However those who trot out the business clichés raise questions about their own understanding of their subject and their own security within their business world. Are they trying to be impressive? Are they sheltering behind familiar club or tribal terms to show they belong? I count myself fortunate to have come across two people in business who unconsciously originated these clichés.

It must begin somewhere and I was amused to see people in their audience making a discreet note with the obvious intention of using those phrases later.  To read the full Bob Shepherd assocaites article, just click here.  Simple really

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