Business Sales | The Power of Now
The idea of immediacy has long been recognised in the "Sales" world. You know the sort of thing; if you are buying or signing up now there is a strong incentive offered like a discount on the price, or a free add-on.I have been reminded of this a couple of times lately when for logistical reasons I have set an appointment for a potential customer some days ahead, or the following week. That meeting gets cancelled and we enter a sort of limbo where I have thought what I might offer and what I can contribute but the magic of the initial conversation is fading and both potential customer and I are starting to forget the point that was so obvious in the beginning.
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