Don't judge a book!
Small business acorns grow into
big business trees! Recently I took on a
new client who was running a very small lifestyle business. I always maintain
in helping a business the size of business does not matter. The principles of
business are always there to be questioned and looked for. What you do about
that alters with the sophistication and size of the business, but the basics
are always there.
My new client had a part time
face painting business. Immediately coming to mind will be kid's parties and
school fetes. Coming from a corporate background my client had some contacts
already and had also done some company events as well as a few parties.
Other possibilities open out when
you think about it. Weddings? The bridesmaids have spent a fortune on their
makeup and everyone else is made up to the nines. However they won't mind
having a pretty design on their arms. The children need a focus anyway so a
wedding makes sense as does a corporate staff event.
Add to school fetes some agricultural
shows and other outdoor events and you can see the business needs some hired help.
Collaborating with trusted painters and recruiting helpers to manage
queues, take money and distribute
leaflets means having a well organised operation. Outdoor events can mean
anything from rallies and shows of all kinds to athletics and other sporting
events, including internationals. This leads on to other collaborations and
before long we are organising events.
Having the right staff to
represent you means training and managing. Promotional activity means having
equipment sets and materials, banners, gazebos, stickers and leaflets,
portfolios etc. etc.
In a short space of time our
little face painting hobby business has turned into a full blown entertainment
exercise with a substantial capacity for income. Now we have a franchise-able business!
There are the designs for the
various events and festivals of the yearly calendar plus the health and safety
training. Supplying the materials and
templates and specialist equipment opens up further income streams for an
attractive franchise business. Then the web sites and all the promotional
activities become developed and sophisticated for everyone involved.
"Face painting by
Irene" in Chepstow and Caldicot can
be Face Painting by Nora for Norwich, Martin from Manchester, Bridget from Bristol...
We have a UK wide business!
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