Business Planning | Is it time well spent?

I had a client who was a tyre and exhaust depot who had tyres in every corner of space. I asked him how many and he had over 600. There was no real reason why he had to keep a couple of everything made when he could get them delivered in a couple of hours. His cash flow improved when I pointed this out.

We the consumers should demand less choice. That way when your Christmas tree lights don’t work and you try to buy some bulbs you will not need to discover there are dozens of variations which are essentially the same, but not interchangeable.  To read the full Bob Shepherd LinkedIn article, just click here.  Simple really

Business Marketing | Just Who Are You Talking To?

Business Marketing | Just Who Are You Talking To?

“Business Marketing” – that old thing! It’s part of that section of company activities you could label “Shouting to the outside World”. If you do not tell anyone you are there they can only find you by accident.

For a small business the need to be seen and heard is paramount, but limited by resources of money, expertise and most importantly time available. Having sorted all that out the business of what to say comes under consideration. What shall we tell them? How shall we tell them? How can we make them listen?  To answer that question, you'll need to read the full LinkedIn Article by Bob Shepherd - Click here. Simple really.