Friday, 26 February 2016

What's in a business name?

What's in a business name?

What name should you call a new business? Decide all the attributes you want an intended audience to attach to the name. Write down these qualities. When you hit on a name check it to see if it includes these points.

Try to avoid anything difficult to say or spell. You want to be understood over the telephone and elsewhere and you want people to relate to the name easily. A quirky spelling might be all right or it might mean no one can find you listed anywhere.

Avoid initials that sound like others. The phone test is a good one again. P’s sound like D’s Vs and B’s for example. Again, do you want people to find you easily or not? Click this link to read the full post, on LinkedIn

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