Setting Up A New Business

Setting up a new Business

Anyone can set up a business - Observation and experience has taught me that not everyone has the make up to do so successfully. Most professional Managers have come across those psychometric tests beloved of the HR people. Some people say they can manipulate them but I always wonder why you would want to do so. The corporate career world is full of people who are round pegs in the square hole of their employment and who are basically unsuited and unhappy with their lot. The‘Peter Principle’ pops up all over the place as people are promoted one step too far. Heaven help us when that step puts them in a senior position that carries such a bow wave of credibility that they are unassailable and too senior to be criticised. There are enough of them out there!  To read the full LinkedIn article, click here.

What's in a business name?

What's in a business name?

What name should you call a new business? Decide all the attributes you want an intended audience to attach to the name. Write down these qualities. When you hit on a name check it to see if it includes these points.

Try to avoid anything difficult to say or spell. You want to be understood over the telephone and elsewhere and you want people to relate to the name easily. A quirky spelling might be all right or it might mean no one can find you listed anywhere.

Avoid initials that sound like others. The phone test is a good one again. P’s sound like D’s Vs and B’s for example. Again, do you want people to find you easily or not? Click this link to read the full post, on LinkedIn

What First, What Next?

What to do first, what to do next? Starting your own business is fun, worrying, exciting and full of query. 

Most people start their business with a good idea of what they are going to do. Very often though they have not thought quite how they are actually going do it. Surely everyone will see how valuable a service or how good a product this is? We'll open our doors on the Monday and be flying by the end of the week!

The reality is very different of course. The statistics show that most businesses will fail in the first year and a few more stubborn individuals in the second and third years. Nonsense of course, because those figures include the wacky ones, the lazy ones, and a collection of no-hopers. If you took a measure of the good business ideas that are delivered with real intent, adequate planning, good support and sensible resources for what they are doing, the success rates are very different.

Bob Shepherd Associates will get you there sensibly, quickly, practically and with good practical guidance on what is feasible and what should be scheduled for next year. It will save you loads of time and money, not to mention your overall nervous condition. 

We have many stories, examples and testimonials from others who also think we can do it!